shou 'per market' singer - you will have noticed that schu has an unusual names and you may think this is merely due to his being a little bit foreign. The truth however is that shou was named in honour of his father's multi-million retail initiative 'Shoe-permarketâ„¢', the Middle East's largest chain of shoe stores, which he founded in the same year as shou's birth. There is an interesting story Schu's father often tells of how the shape of his wife's pregnant belly inspired his move from the oil industry into shoe retail but unfortunately we don't have the space for its retelling here.
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